Modeling the Crowdsourcing Effective Factors on Marketing in Tourism Industry
Rouhollah Tavallaee,
Nasim Hosseinzadeh Nosrati,
Mohammadreza Hosseini,
Bahar Hosseinzadeh Nosrati
Issue:
Volume 5, Issue 1, March 2020
Pages:
1-12
Received:
1 December 2019
Accepted:
12 February 2020
Published:
18 February 2020
Abstract: Current era is customer-orientation era and organizations try hard to satisfy their customers and do their best in marketing. There are numerous factors affect customer satisfaction. One of these important factors is crowdsourcing. Crowdsourcing is one of the emerging Web based phenomenon which has attracted great attention from both customers and researchers over the years. Therefore, to investigate it and its effective factors is needed. So, this research is modeling the crowdsourcing effective factors on marketing in tourism industry. Current research is applied one and seeks to identify crowdsourcing effective factors on customer satisfaction in tourism industry. Also, research method is descriptive-survey. So, the independent and dependent variables have been introduced at the first part by literature review. Then, the identified factors in the model has been validated by using judgmental method and 7 experts’ viewpoints in tourism field. To present the final conceptual model, fuzzy cognitive mapping and expert mind map drawing have been used. Findings have indicated that among the technology factor indexes, the “social networks” index had the most effect; among environmental factor indexes, the “applying competitive competitiveness” index had the most effect; among the product market price factor indexes, the “consumer price elasticity” index had the most effect; among the executive decisions factor indexes, the “high income for better planning” index had the most effect; among the financial flows factor indexes, the “organizing suitable individual” index had the most effect; among the motive forces factor indexes, the “task attractiveness” index had the most effect; among the main factors indexes, the “using the newest sources” index had the most effect and among task features indexes, the “creativity in performing the task” index had the most effect. Also, recommendations have been presented.
Abstract: Current era is customer-orientation era and organizations try hard to satisfy their customers and do their best in marketing. There are numerous factors affect customer satisfaction. One of these important factors is crowdsourcing. Crowdsourcing is one of the emerging Web based phenomenon which has attracted great attention from both customers and ...
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Employees’ Perception of the Impact of Electronic Devices on the Performance of Small and Medium Size Enterprises (SME’s) in Cameroon
Penn Emmanuel Mbuh,
Martha Abeja Ekure,
Vivian Neba Akosso,
Alain Vilard Ndi Isoh
Issue:
Volume 5, Issue 1, March 2020
Pages:
13-19
Received:
26 February 2020
Accepted:
12 March 2020
Published:
23 March 2020
Abstract: The human resource is the most vital sector of every business, and with the fast evolution of technology, Information and Communication Technology (Further-ICT) is becoming more of a necessity in every sector of business rather than an option. Due to the importance of Employees, the study seeks to assess the perception of the use of electronic devices on company’s performance [Small and Medium Size Enterprises (Further-SMEs)]. It is based on the positivism epistemology and the ontology of objectivism. The research used a survey method to collect data using well-structured questionnaires administered to some SMEs in Cameroon using probability sampling technique and data was analysed and interpreted using SPSS. The study works on the assumption that electronic devices have a positive impact on employee’s efficiency and on the performance of SMEs in Cameroon. The study concluded that, electronic devices (when used for training and production), has a significantly positive effect on the performance of SMEs in Cameroon. Since the study was based on the perception of employees, the research recommends that a cross sectional analysis should be done on companies using electronic devices and those not using to properly ascertain its effect.
Abstract: The human resource is the most vital sector of every business, and with the fast evolution of technology, Information and Communication Technology (Further-ICT) is becoming more of a necessity in every sector of business rather than an option. Due to the importance of Employees, the study seeks to assess the perception of the use of electronic devi...
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